Millions of dollars are spent annually by associations, MLSs and vendors serving the real estate industry on products and services training. Are these dollars being spent wisely? Are the results being tracked to see the effectiveness? Do the trainers and presenters explain the products and services in a way the attendees can comprehend? Do they create a buzz and excitement?
I find these questions are not being asked today by those responsible for use, engagement and possible increased sales of premium products. How many times do we hear agents saying I don't like a certain product offered? In talking with the agent, you realize they are only using 5 to 10% of the product. I have spent years standing in a booth at NAR, state and local expos talking with agents about products. I cannot count the number of times I have heard "I didn't know you could do that".
Customer Success, Member Engagement and Tactical Training Plans need to be implemented by all organizations serving the real estate industry. Dick has a philosophy based on organically increasing use and adoption of products and services offered. Dick has backed up this philosophy in the past, have 50 attendees at a session, impact them, explain to them and help them understand what products and services will help them work smarter not harder. Those 50 share with others who share with others and the word is being spread at a very low cost to the association, MLS or vendor. With today's vast number of choices agents have this philosophy will lead to the adoption and usage desired.
Dick has the background to help your association, MLS or company supporting the real estate or any industry get the most out of your training/adoption budget. In Dick's past, he worked with a Fortune top 20 affiliated company to help manage the "Train the Trainer" program. This four-day program helped those interested in being an effective trainer learn how to implement a successful program built in the best interest of the sponsor. Dick was involved with these presentations throughout the United States.
Dick started his interest and desire in training following graduating from high school by attending Methods classes at Penn State University. During his 40 plus years working in different verticals of Public Speaking, Presenting and Training has been his main interest!
What services Dick offers to associations, MLSs and vendors:
Attend sessions posing as an attendee to document effectiveness, style and impact of training/presentation.
Assist current trainers/presenters with guidance to increase success rates and communications with attendees.
Train trainers on successful ways to present and train for the best results
Help associations, MLSs and vendors establish a matrix to monitor expectations and results of the investment in programs.
You have a program you would like to launch, a new product that needs training, the need to increase usage and adoption? Let Dick help make the program get the most out of the investment.
Contact Dick directly to discuss what services or help you might need. His contact information is below.